Friday, December 01, 2006

Virtual Media Centers

One of the most effective tools that any campaign website can possess is an effective, easy to navigate, and information-laden media center. An on-site media center is a one-stop shop for reporters, opinion-makers, and supporters to learn about the candidate's resume, platform, and organization. A good media center will also have flattering pictures of the candidate (headshots, baby kissing photo-ops, and delivering stirring oratory), one click contact info to set up interviews, and a link to key endorsements. It will also lay out the candidate's schedule to maximize potential media contacts and provide a log of press releases and media mentions. The samples below contain some, but not all, of these elements.
Samples: (1)(2)(3)

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